If you plan to find a buyer for your square meters, then you will definitely face the question: how to sell an apartment - on your own or through a realtor? Each of these options has its own advantages and disadvantages. After analyzing them, you can profitably sell an apartment or other residential property in the most convenient way for you. From this article, you will learn what to consider when working with a realtor, and what nuances you need to pay attention to if you have made the decision: "I will sell an apartment without intermediaries."
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What are they buying?
Small and affordable housing
Many buyers want to buy an apartment in Kyiv inexpensively. Democratic-priced and small-sized options are especially popular. Therefore, one-room and two-room apartments are sold better and bought more often. This is true both for housing in old standard houses (gostinki are especially interesting for buyers as the most economical options), and for residential premises in new buildings (in particular, inexpensive smart apartments are in great demand).
Such real estate is usually purchased for themselves or as a gift to children or parents. In addition, 1- and 2-room living spaces are ideal as a source of investment. For some buyers, it is important to be able to quickly return funds at the right time - investment attractiveness also fuels the demand for such properties.
Multi-room apartments and luxury spacious apartments
If you are the owner of a more spacious home, then be prepared for the fact that it will be somewhat more difficult to implement it. A 3-4 room apartment is usually sold for much longer than a one-room or two-room apartment, so good advertising is needed, which not every realtor will be ready to pay for. But with self-selling, you can conduct the most effective advertising campaign with full control of its process and result.
And again, the potential seller asks the question: to sell the apartment on their own or with the help of a real estate agency?
How to sell?
It is generally accepted that the main disadvantage of working with a realtor is additional expenses, since the intermediary needs to be paid. The percentage that a realtor may require for their services is quite high (about 3-5% on average). And when working with real estate, these are really serious amounts. What do sellers and buyers pay a realtor for? What else can be considered a disadvantage of working with an intermediary and what are the advantages of such cooperation?
Selling an apartment with a realtor: pros and cons
There are two ways to work with a realtor. First: the realtor is engaged in the sale, the buyer pays for his services. In this case, the seller's control over the work of the realtor is minimal, and, taking advantage of this, some intermediaries bring down (underestimate in ads) the seller's price in the expectation that when showing the property, the seller will agree to give up the price to the buyer anyway. Thus, the price of an apartment, already at the stage of placing ads, is indicated taking into account possible bargaining, which may cause bewilderment on the part of the seller, who is forced, provided that the buyer is interested, either immediately refuse a possible bargaining or agree to give up even more in price (which he initially did not count).
The second scheme is as follows: the services of an intermediary are paid by the seller himself. An agreement is concluded between the realtor and the seller, which fixes the minimum price of the object, the size of the commission, and the terms of the sale. This scheme is more expensive for the seller, but at the same time, such a mechanism of work allows you to demand more and more carefully control the work of the intermediary. An important nuance: the amount of commission is conditionally included in the cost of the object and therefore, from the psychological side, it is not perceived sharply, that is, the seller, as it were, does not pay the intermediary, but slightly increases the price of the object being sold at the expense of the realtor's services.
The main advantages of working with a realtor are:
- a competent realtor will help to adequately assess the property;
- an experienced specialist will conduct a professional advertising company for the property;
- a qualified intermediary will prepare a package of documents necessary for the sale of housing;
- the realtor will take care of all the work with clients: calls, organizing viewings, organizing and holding an open day;
- if necessary, the realtor will independently travel to show your apartment (unless, of course, you live in the apartment that you intend to sell), etc.
The disadvantages of working with a realtor include the following:
- if a realtor sells without an exclusive sale agreement, then he can resort to tricks: for example, give a deliberately low price in an ad to attract the attention of potential buyers;
- An intermediary who is not financially interested (from the side of the seller) in the sale of an object may neglect his duties: illiterately prepare the text of the advertisement and accompanying media materials (photos, video), advertise the sale of an apartment not on all sites, transfer your data to outsiders, etc.
- there is a chance of encountering scammers, so when choosing an agency, be extremely careful: do not be too lazy to study reviews about the company, find out how long the organization has been operating, whether it has its own office, website, what services the agency provides.
Sale of an apartment without intermediaries
Selling an apartment urgently and inexpensively at a price simply and by yourself, without a realtor. The benefits of this option are obvious. Firstly, buying and selling an apartment without a realtor is an opportunity for the buyer to save on commissions, which will be a significant advantage of your promotional offer.
Secondly, the secondary sale of apartments without an intermediary allows the seller to independently prepare a high-quality presentation of real estate and also allows him to personally determine the advertising budget and choose advertising platforms: on the Internet, in thematic media, and even using contextual advertising on the search network: Google Adwords or Yandex Wordstat. In this case, you do not depend on anyone, you can fully control the process.
At the same time, the independent sale of apartments in Kyiv and the region can be associated with such difficulties as visiting for viewings (if you do not live in the apartment that is for sale). This is especially problematic if the object being sold is located far from your place of residence (for example, in the suburbs).
In addition, constant direct contact with potential buyers and realtors who will not disregard your offer can be tiring. In addition, the phone number you specified in the ad will be distributed through all channels, and those who want to buy your living space will bother you with calls even after the sale.
By the way, phone calls can be heard at the most inopportune time: late in the evening, early in the morning, on weekends.
To sell an apartment on the secondary market, you need to present your living space from the best side. To sell something, you need to advertise it well. If you want as many potential buyers as possible to know about your offer, you need to place an advertisement for the sale of an apartment on all major real estate sites in Kyiv and the Kyiv region. It is important to correctly place an ad for the sale of an apartment on a real estate website. There are a lot of ads from the “apartment for sale” series, so you need to stand out from the crowd. For greater efficiency, you need to present the property beautifully: supplement the ad with high-quality photos, a video or even a 3D panorama. In this case, everyone who wants to buy an apartment in Kyiv on the secondary market will have the opportunity to carefully consider the proposed property and decide
Eventually
Many people want to buy an apartment in Kyiv or in the Kyiv region, so it is not difficult to find a buyer, especially for small-sized housing in good condition, located in a calm, well-maintained area. However, the apartment sales market is non-equilibrium: supply exceeds demand. This is especially true for multi-room apartments, the price of which is relatively high. Therefore, the duration of the process of selling apartments in Kyiv and the Kyiv region on the secondary housing market directly depends on the price and, so to speak, the quality and demand for the property you offer.
How profitable apartments are sold - with or without an intermediary, depends on many nuances. Self-selling apartments is troublesome and time-consuming. This sale option requires the seller to acquire new knowledge, patience, responsibility, a lot of time and mental strength.
It is always easier and more convenient to use the services of a realtor for the effective sale of real estate (if you contacted a reliable company).
A long-term partner of our site - SOFIA PLUS real estate agency – an agency that has been operating in the Ukrainian real estate market for over 25 years - guarantees a responsible, honest approach to each client.
On the Ukrainian real estate market since 1996
Since 1996, this real estate agency, located on Obolon in the Obolonsky district of the capital, has been providing a full range of services for renting, buying and selling apartments, office space on the primary and secondary real estate market, houses, summer cottages and land plots in Kiev and Kiev region.
We can safely recommend SOFIA PLUS to all our clients!
ADDRESS: real estate agency "SOFIA PLUS" - Ukraine, Kiev, 04205, Obolonsky Ave., 10
Website: www.sofiaplus.ua, E-mail: sofiyaplus@gmail.com
Tel.: (067) 932-39-39, (098) 332-39-39 (Viber, Telegram), (066) 292-39-39
